To be where creativity and technology scale together.
Sera Collective is a curator of expertise — a hub of marketing, eCommerce, and tech talent. We help ambitious brands grow smarter and faster by integrating marketing expertise with eCommerce innovation.
From Shopify builds to full-funnel campaigns, we combine strategy, creative, and execution to deliver measurable results.
About Candice
Candice Collison is a marketing, eCommerce, and growth leader with deep experience spanning big tech, retail, and entrepreneurship. She has led brand and performance marketing at Meta and Google, driven omni-channel strategy at The North Face, and founded multiple DTC fashion brands, now integrated into Mightly, Inc., where she serves as CMO. Through Sera Collective, Candice helps brands integrate marketing strategy, eCommerce platforms, and full stack development to drive sustainable growth. She also teaches integrated marketing, branding, and advertising as an adjunct professor at Aurora University.
Services
We help ambitious brands grow smarter and faster by integrating marketing expertise with eCommerce innovation. From Shopify builds to full-funnel campaigns, we combine strategy, creative, and execution to deliver measurable results.
ECommerce & Marketing
- eCommerce UX & Platform optimization
- Shopify Set-Up & Design
- Analytics & Ad Tech Integration
- Marketing & Advertising Strategy
Creative & Content
- Brand Guide Development
- Ad Creative Production
- Social Media Creator Management
- Affiliate Marketing Programs
- Photoshoot Production
Growth & Strategy
- Media Buying & Optimization
- Klaviyo Flow Set-Up & Redesign
- SEO & AEO/GEO (AI Engine Optimization)
- Market & Competitive Analysis
- Strategic Project Management
Let's chat!
Interested in learning more?
Ready to take your business to the next level? I'm excited to hear from you.